Marketing Materials: created by designers using desktop publishing software include display advertising, fliers, sales circulars, and direct mail packages. Newsletters can be used as marketing or promotional vehicles as well.
Direct mail: can be anything from letters to postcards to complete packages with letters, brochures, order forms, and other pieces.
Designers can often find a niche in this area designing ads or marketing newsletters for small businesses.
16 Categories for Design Specialization:
Finding Your Niche in Desktop Publishing
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Annual Reports, Proposals
Business Forms
Catalogs, Menus, Product Lists
Collaterals
Crafts, Creative Printing
Identity Systems
Marketing Materials
Packaging
Periodicals
Presentation Graphics
Publication Art
Publications
Self-Publishing
Signage
Web Design, Electronic Publishing
Word Processing, Resumes
Finding Your Niche in Desktop Publishing
