Identity Systems

encompass logos, letterhead, and business cards, and spills over into other areas such as business forms, brochures, and signage as well.

are symbols and/or type that help to quickly, visually identify a company or organization. They are used in almost all printed materials a company produces and along with color and basic design elements reinforce an organization's identity and name or brand awareness.

are the basic items that most businesses use and are often the first thing small business owners will contact a designer to create. For small business on a tight budget the letterhead may do double or triple duty for printing invoices, fliers, or even for simple brochures. If you are working with a new or very small business you can create goodwill by showing them designs which allow them to use their basic letterhead for a large variety of other documents.

Annual Reports, Proposals
Business Forms
Catalogs, Menus, Product Lists
Collaterals
Crafts, Creative Printing
Identity Systems
Marketing Materials
Packaging
Periodicals
Presentation Graphics
Publication Art
Publications
Self-Publishing
Signage
Web Design, Electronic Publishing
Word Processing, Resumes

Finding Your Niche in Desktop Publishing