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Newsletters Are Not Ads

Tone down the sales hype

By Jacci Howard Bear, About.com

Using a newsletter as a marketing vehicle is a great tool for many businesses. However, an effective newsletter design is not just a great big ad for the business. It should include information of interest and of value to the recipient whether or not they use your services or buy your products.

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Jacci Howard Bear
Guide since 1997

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Desktop Publishing Guide

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