Promotional Newsletters: This type of newsletter is frequently used by businesses to promote a product or service. It is also known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or prospective customers free of charge. Not strictly a sales pitch, the promotional newsletter does strive to turn prospects into customers and customers into repeat customers.
Relationship Newsletters: Examples of this type of newsletter are club newsletters, employee newsletters, church newsletters, and alumni newsletters. They focus on the shared interests of the target audience. Typically distributed at no charge, some organizations may send newsletters only to paid members.
Expert Newsletters: Usually subscription-based, these newsletters generally focus on a specific topic and the recipient is someone who has specifically requested the information in the newsletter and is willing to pay for the information.
Some newsletters may have characteristics of more than one group.
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