Make it Smaller

Grab attention with lots of contrast of size and white space

Put something small in a big space to draw the reader's eye to it. Works best when there is not a lot of other material on the page to compete for attention.

This type of contrast often indicates simplicity and elegance.

In the sidebar illustration, to keep the potted plant from floating away in all that white space, a cast shadow anchors it to the page. Italic text with extra leading keeps the piece airy and light.