Make it Bigger

Put something big in a small space to give it extra emphasis and importance. Use big words or images to fill up the space, push at the margins. Big indicates importance, abundance, and "too powerful to be contained."

In the sidebar illustration, the paintbrush and company brand name are almost busting out of the ad. Big is best (or Goodman's Best, in this case) and all the rest are insignificant in contrast.