Page Layout

QuickTips Index

Design with Standard Envelope Sizes in Mind
Odd shapes and sizes may require custom envelopes. Explore the variety of standard envelope sizes.

Use the Rule of Thirds
Use the rule of thirds to create visually interesting layouts. The rule of thirds is a way of visually dividing a page and placing key elements in specific areas of the page.

Put the Focus on the Visual Center
Placing important elements or the focal point of the design within the visual center of a piece is page layout trick that takes advantage of how people look at a page. The eye is naturally drawn to the visual center. Find out where the visual center of a design is located - it's necessary right in the middle.

Use Common Diecuts
Many printers often have standard dies on hand for common diecuts.

Use Imposition to Save Money on Color Printing
Reduce the cost of four-color process printing

Use Imposition to Add a Third Color Economically
Reduce the cost of adding a third color to a job

Design Self-Mailers to Save Money
Design a newsletter or a brochure as a self-mailer.

Lorem Ipsum Origins
In an actual bit of Latin -- dolorem ipsum quia dolor -- we see the roots of the Lorem ipsum placeholder text.

Use Reverses in Small Doses
Easy does it

Use Smaller Type in Narrow Columns
Opposites attract

Offset Boxed Text from Borders
Box borders need breathing room

Use Display Faces for Headlines/Large Text Only
Not all fonts are created for all purposes

Create a Headline Hierarchy
Size helps establish importance

Make it Smaller
Grab attention with lots of contrast of size and white space

Make it Bigger
Grab attention with super-sized text or graphics

Make it Scary
Not just for Halloween, get gross to grab attention

Crop it Close
Direct the eye by zooming in on what's important

Use a Spokesperson
Familiar faces speak out