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How To Use Pull-Quotes

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pull-quote set in intalic type

Pull-quote set in italic type

Used to attract attention, especially in long articles, a pull-quote is a small selection of text "pulled out and quoted" in a larger typeface. A pull-quote may be framed by rules, placed within the article, span multiple columns, or be placed in an empty column near the article. Pull-quotes provide a teaser that entices the reader into the story.
Difficulty: Average
Time Required: As long as it takes to select excerpts and format attractive pull-quotes

Here's How:

  1. Choose appropriate snippets for pull-quotes.
    One role of pull-quotes is to not only quote the text but to use text that pulls the reader into the text. Select dramatic, thought-provoking, or enticing excerpts to use as pull-quotes.

  2. Keep pull-quotes brief and to the point.
    Make the pull-quote a quick bite of information, a teaser. Don't give away too much of the story in the pull-quote. Include only a single thought or theme in each pull-quote.

  3. Keep pull-quotes visually short.
    Keep the length of pull-quotes to about 5 lines or less. Pull-quotes that are too long are harder to read, harder to make attractive. Try editing the number of words or using a smaller font.

  4. Make pull-quotes stand apart from accompanying text.
    Set the pull-quote apart by using a different typeface, setting it off by rules or in a shaded box. Try using oversized quotation marks or aligning it to the right or having it cross two columns of text.

  5. Do not place the pull-quote too close to the text quoted.
    Placing a pull-quote too close to the spot where it appears in the article (such as immediately before or after it) can cause the reader to 'see double' when reading the text.

  6. Be consistent in the style used for pull-quotes.
    Use the same fonts, font size, graphic elements, and color for all pull-quotes in an article.

  7. Keep pull-quotes away from competing design elements.
    Don't place a pull-quote too close to the bottom of the page or where it will compete with headlines, subheadings, or other graphics on the page.

  8. Keep adequate space between pull-quotes and adjoining text.
    Fine-tune the space between the body text and the pull-quote by adjusting the text wrap.

  9. Use hanging punctuation with pull-quotes.
    Hanging punctuation creates the illusion of a uniform edge for the text, with the punctuation outside the margins. It makes the pull-quote look neater, more orderly.

Tips:

  1. Pull-quotes have other names.
    Pull-quotes are sometimes referred to as Call-outs but not all call-outs are pull-quotes.

  2. Pull-quotes guide the reader.
    Other 'teasers' or visual signposts that draw readers into an article are kickers or eyebrows, decks, and subheads.

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