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How Do I Design A Good Newsletter?

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Newsletter Design; All the FAQs: Career & Business | Software | Design & Layout | Graphics | Type & Fonts | Prepress & Printing

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Question: How Do I Design A Good Newsletter?
First and foremost, a good newsletter has good content that meets the needs and expectations of the reader. On the design and page layout side, a good newsletter design creates interest and maintains readability through consistency, conservation (clutter-busting), and contrast.
Answer: Use these basic guidelines to help construct your publication.

Be consistent in your newsletter design

Be conservative in your newsletter design

  • Use three or fewer typefaces.
  • Use frames and boxes sparingly.
  • Use no more than one or two pieces of clip art, photos, or graphic accents per page if possible.

Use contrast in your newsletter design

  • Use high contrast typefaces such as a bold sans serif type for headlines and a serif for body text.
  • Make it big, really big. Use an exaggerated drop cap or enlarge a single piece of clip art to make a statement.
  • Use white space (extra wide gutters or margins) to counteract dense text.

All the FAQs: Career & Business | Software | Design & Layout | Graphics | Type & Fonts | Prepress & Printing

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