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Blue
Blue is calming. A natural color, from the blue of the sky, blue is a universal color. Dark blue can be conservative or ultra-modern.

Gold
A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches.

Green
Green is life. Abundant in nature, green signifies growth, renewal, health, and environment. On the flip side, green is jealousy or envy (green-eyed monster) and inexperience.

Purple
Purple is royalty. A mysterious color, purple is associated with both nobility and spirituality. The opposites of hot red and cool blue combine to create this intriguing color.

Beige
Beige is a chameleon, taking on some of the attributes of stronger warm or cool colors it accompanies. On its own, it is a calm neutral background color.

Brown
Brown is a natural, down-to-earth neutral color. It is found in earth, wood, and stone.

White
White is purity, cleanliness, and innocence.

Silver
Silver, especially a shiny, metallic silver, is cool like gray but livelier, more playful. Silver can be sleek and modern or impart a feeling of ornate riches.

Gray
Gray is a neutral, balanced color. It is a cool, conservative color that seldom evokes strong emotion although it can be seen as a cloudy or moody color.

Pink
Pink is a softer, less violent red. Pink is the sweet side of red. It's cotton candy and bubble gum and babies, especially little girls.

Lavender
Lavender has long been a favorite flower and color of genteel ladies. This shade of purple suggests refinement along with grace, elegance, and something special.

Turquoise
A mix of blue and green, turquoise has a sweet feminine feel while the darker teal shades add lively sophistication.

Black
Considered the negation of color, black is conservative, goes well with almost any color except the very dark. It also has conflicting connotations. It can be serious and conventional. Black can also be mysterious, sexy, and sophisticated.

Page Layout Software
Single page artistic layouts or short documents that combine text and graphics require a page layout tool that provides extensive typographic control and graphics handling capabilities.

SOHO (Small Business) Publishing Software
Programs for SOHO publishing are in two groups - those primarily designed for desktop printing and simple Web publishing and those with more advanced features. Usually software marketed to the SOHO or small business users has features and a price tag aimed at the non-designer with little or no desktop publishing skills.

Home Publishing or Creative Printing Software
Programs for creative printing and computer crafts are primarily designed for desktop printing and simple Web publishing. While professional software can create the same types of projects, home publishing software comes with features and a price tag aimed at the non-designer with little or no desktop publishing skills.

Long Document Composition Software
While most professional page layout software is capable of producing multi-page documents, some programs are designed primarily to handle long, complex, highly-structured long document composition.

Database-Assisted Publishing Software
Database-assisted publishing in the realm of desktop publishing refers to those programs that provide a bridge between database operations and the typesetting and formating software. At the most basic level, these are akin to the merge operations in word processing software for creating customized sales letters or mailing labels.

Business or Enterprise Publishing Software
Page layout, long document, and database-assisted publishing solutions are often all found in a corporate environment. Enterprise solutions are typically high-end programs for high volume in-house typesetting and publishing of complex business documents.

Adobe FrameMaker
Adobe FrameMaker is powerhouse desktop publishing software for corporations and others producing technical writing or complex documents for Web, print, and other distribution methods.

Microsoft Publisher / Microsoft Office Publisher
Despite its detractors, Microsoft Publisher is a major step up from consumer creative printing programs. For Windows users, it fills the void between price and pro features. The latest incarnation of Microsoft Office Publisher 2003 moves it more into competition with Adobe PageMaker for the enterprise/small business market.

Adobe PageMaker
Not quite on a par with InDesign or QuarkXPress, Adobe PageMaker desktop publishing software still delivers professional quality results. Marketed toward business users, Adobe PageMaker outshines Publisher in output but not in price or ease of use.

 
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