Grids provide page to page consistency for newsletters and usually a single grid is used throughout. However, some content calls for changing the grid. Instances where a second grid might come into play include if the newsletter design has a regular page or insert that needs to be in a different orientation or size from the rest of the newsletter or that has substantially different content such as a calendar, a survey, or a clip-n-save feature. A primarily text-based newsletter design might use more or larger graphics on the front page to draw in the reader. Consider using a fancier, alternative grid for that page while the mostly text interior pages use a basic columnlar grid. Even where multiple grids are used, provide issue-to-issue consistency by using the same grids for the same type of content from one issue to the next.
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