How To Specify Spot Varnish in a Digital File
Spot varnishing is a special effect that puts varnish only on specific areas of a printed piece. It can be used to make a photograph pop off the page, highlight drop caps, or to create texture and subtle images on the page. In page layout programs, spot varnish is specified as a new spot color.
How To Proofread Text and Layout
The grammar and spellchecker in some software catches only some mistakes. To catch other less obvious errors you need to visually proofread your document. Visual proofreading of text and layout occurs at many stages, from early drafts to prepress and press proofs of the final typeset document. How To Use Pictures of People
Pictures of people may be used to illustrate a concept or to identify and recognize specific persons such as employees, award-winners, and newsmakers. Whether utilizing pictures of real people or artwork that represents types of people, there are certain guidelines that will enhance the use of people pictures in Web and print work.
How To Save or Download Clip Art Off the Web
Many times you will want to download clip art images off a Web site to use on your own site or in print projects. It's fairly easy to grab individual clip art images off of a Web page. How To Use Bold Type Effectively
One way to grab attention in a sea of words is to set some text in bold type. It is heavier, darker than regular type. Bold is used for emphasis to make certain words and phrases stand out from surrounding text. How To Match Type Size to Readership
The appropriate type size for a publication depends on many factors but there are some general type size guidelines to follow to insure readability for the main audience of your publication. These are not hard-and-fast rules. The more you know about your readership, the better type size choices you will make. How To Use Italics Effectively
The italics version of a normal roman (upright) typeface has characters designed specifically to slant to the right. Use italics to create subtle emphasis and to set apart certain names and titles. Italic fonts can also be used to add creative contrast, such as for pull-quotes or initial caps. How To Choose a Body Text Font
The bulk of what we read is body copy. It's the novels, magazine articles, newspaper stories, contracts, and Web pages we read day after day. Body type or a body text font is the typeface used for body copy. Body copy requires legible, easy to read fonts. How To Choose Fonts For Headlines
Headlines and other short phrases or blocks of text are often set in display type sizes of 18 points and larger. While readability is still important, there is more leeway for using fun or decorative typefaces in headlines. Beyond what the headline says, it needs contrast — of size or font choice or color — to make it stand out. How To Use Small Caps Effectively
Small caps are uppercase (capital) letters that are about the size of normal lowercase letters in any given typeface. Small caps are less intrusive when all uppercase appears within normal text or can be used for special emphasis. How To Use Script Typefaces Effectively
Typefaces that mimic cursive handwriting or fonts made from actual handwriting samples can convey a quiet elegance, personalize a form letter, or exude cheerfulness, playfulness, or a casual mood. However, there are some places where script typefaces are inappropriate. How To Create Perfectly Proportioned Page Margins
Although you should never let strict formulas keep you from finding the right balance of page margins to printing area, they can provide a convenient starting point. Use these guidelines to create page margins with perfect proportions, then tweak them as called for in your publication. | 