- Already doing a newsletter for a non-profit? Approach businesses that do business in one way or another with some of the non-profit organizations that you've been doing a newsletter for. You'll have name recoginition (the organization) and because you do their newsletter it gives you a little more credibility.
- Smaller businesses are probably the ones most likely not to already have an in-house staff doing a newsletter.
- Focus on a specific field if you have expertise in that area (i.e. if you have a medical background approach businesses in the medical field -- you share a common language)
- Small business especially may be reluctant to jump into full- scale newsletter publishing. You might develop several offerings including single page monthlies/quarterlies, postcard newsletters, and other low cost options.
Finding Clients for Marketing Newsletters
By Jacci Howard Bear, About.com Guide
Doing marketing or promotional newsletters for others can provide great repeat business and a steady income. Use some of these tips to find clients.
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