Finding Clients for Marketing Newsletters

Doing marketing or promotional newsletters for others can provide great repeat business and a steady income. Use some of these tips to find clients.

• Already doing a newsletter for a non-profit? Approach businesses that do business in one way or another with some of the non-profit organizations that you've been doing a newsletter for. You'll have name recoginition (the organization) and because you do their newsletter it gives you a little more credibility.

• Smaller businesses are probably the ones most likely not to already have an in-house staff doing a newsletter.

• Focus on a specific field if you have expertise in that area (i.e. if you have a medical background approach businesses in the medical field -- you share a common language)

• Small business especially may be reluctant to jump into full- scale newsletter publishing. You might develop several offerings including single page monthlies/quarterlies, postcard newsletters, and other low cost options.