How Do You Mark Design Proofs That You Send to Clients?

Question: How Do You Mark Design Proofs That You Send to Clients?

Marking any proofs with a stamp or watermark is a standard business practice that serves two purposes. It readily identifies the work as not being a final copy, in need of proofing or approval, and it prevents intentional or accidental use of the material as final or camera-ready art.

Answer: Although we don't wish to think that any of our clients might try to take our work and use it without paying for it, it can happen. Marking proofs, comps, and mock-ups is one way stop that from happening. It also clearly indicates that the work is not yet in its final form.

Mark Proofs With Stamps or Printing
There are many ways to mark a proof including:

• A rubber stamp with the words PROOF or something similiar such as a copyright notice can be stamped across the page one or more times.

• A watermark (very lightly screened image or words) can be printed across the proof.

Mark Proofs Lightly
Take care to use a marking method that doesn't obscure the design so much that the client can't evaluate the design work. Do this by using a lightly inked stamp or light watermark and placing it discreetly along margins, between paragraphs, or across text that is dark enough to be easily read through the mark.

Use Multi-Purpose Marks
The proof notice can serve double duty by including a copyright notice, statement that the work is a preliminary design or is for approval only, and a place for the client to sign off on the comp or proof showing their approval.

Marking Proofs Is Professional Practice
The marking of work to prevent its use for any purpose other than as initial design comps or proofing is a standard business practice at which any serious, trustworthy client would not balk. It does not necessarily indicate a distrust of the client but rather a necessary and reasonable method of protecting your work and property until such time as it is signed over to the client.