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Name Your Desktop Publishing Business

Inspiration and idea-generators

By Jacci Howard Bear, About.com

So, how do you decide on a business name? Get ideas from other businesses like yours. Look in your local phone company's Yellow Pages under Desktop Publishing and Graphic Designers for inspiration. Skim through online directory listings for Desktop Publishers too.

Not feeling very creative? Use this list to help you brainstorm.

    Your First Name
    Your Last Name
    Your Full Name
    Your Nickname
    Your Initials
    Your Neighborhood
    Your City
    Your State
    Your Country
    Your Region

    Words/phrases that describe some aspect of Desktop Publishing

    DTP
    Desktop Designs
    Publishing
    Publications
    Desktop Publishing
    Designer
    Graphic Designs
    Design
    Designs
    Document Design
    Words
    Write
    Graphics
    Images
    Imaging
    Art
    Artistry
    Draw
    Paint
    Arrange
    Page Design
    Type
    Typesetting
    Letters
    Print
    Printing
    Prepress
    Press
    Communications
    [Add more of your own]

    Words/phrases that describe an area you specialize in

    Logos
    Newsletters
    Cards
    Web Publishing
    Web Design
    Electronic Art
    Packaging
    Books
    Ads/Advertising
    [Add more of your own]

    Words that make you sound bigger or generic business terms

    Company
    Co.
    and (or &) Associates
    Business
    Services
    Center
    Group
    [Add more of your own]


    Words/phrases that describe the tools you use or terms specific to your business

    Computer Designs
    Digital
    Digital Designs
    from the Desktop
    Mouse
    MouseMoves
    Click
    Point & Click
    Drag & Drop
    Pixels
    Pen
    Ink
    Scan
    CMYK
    RGB
    Grid
    Template
    Electronic
    Web
    Internet
    Bits
    Bytes
    [Add more of your own]

    Words/phrases that describe some characteristic you want to emphasize

    Personal
    Personal Touch
    Personalized
    Best
    Great
    Good
    A-1
    First Class
    Tops
    Pinnacle
    Ultimate
    Custom
    Customized
    Creative
    Quality
    Speedy
    Fast
    Elegant
    Professional
    At Your Service
    VIP
    Impact
    Affordable
    for Less
    More
    Classic
    Classics
    Innovative
    Cutting Edge
    Upbeat
    Elite
    Solution
    Solutions
    Perfect
    [Add more of your own]

Your Assignment
Start mixing, matching, and playing around with various words and phrases. Match your name up with as many words on the list that make sense. Choose one word from 2 or 3 categories and arrange in different ways. Alliteration (Grant's Great Graphics or Perfect Pixels) and creative spelling or "mergers" (ProPress Services or WordWerks) are some ways to come up with a name for your business.

Don't be afraid to get a little silly because the name game should be fun. Those silly combinations might just trigger the right combo if you keep going.

Other ways to generate ideas:

  • Get inspiration from clip art. Browse a clip art catalog. The images can sometimes suggest ideas.

  • Use your junk mail, ads in magazines (for all kinds of products and services) to come up with fresh ideas.

While these exercises are meant to foster creative design thinking, you can apply the same principals to finding a name for your business.

Don't get too attached to one name. In most areas you'll need to register your business name, even if you are a sole proprietorshop, and you can't have the same or very similar name as another business. Have three or four names in mind when you start the DBA/assumed name registration process.

Still having trouble coming up with the perfect name for your business or trying to choose from a big list of possibilities? Post your potential names and ideas in the forum and we can brainstorm together.

Next Page > Register Your Business

Freelance Design > Start a Business > Business Names > Naming Your Design Business

Jacci Howard Bear
Guide since 1997

Jacci Howard Bear
Desktop Publishing Guide

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