Provide Comfort for Readers with Repetition

Readers gain comfort from having certain elements repeat themselves at consistent intervals or in the same position. It is much easier to flip to the desired page of a magazine if the reader knows that the page number will be in the same location on every page. Specific columns or special sections of a newspaper are more readily recognized, even when they change location, if they look the same from issue to issue. Here are a few examples of how to use repetition:

• Use the same font for all your headlines.
• Use the same graphic rule at the top of all pages in a multi-page document.
• Put repeating elements (like page numbers) in the same location on each page of a multi-page document.