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Pink Color Meanings

Cotton Candy and Little Girls


Pink rose
Hiroshi Higuchi/Digital Vision/Getty Images


Pink is a softer, less violent red. Pink is the sweet side of red. It's cotton candy and bubble gum and babies, especially little girls.

Shades of Pink: These words are synonymous with or represent various shades of the color pink: blush, coral, flesh, flush, fuchsia, hot pink, magenta (see fuchsia), raspberry, rose, salmon.

Nature and Culture of Pink:

While red stirs up passion and action, studies have shown that large amounts of pink can create physical weakness in people. Perhaps there is a tie-in between this physical reaction and the color's association with the so-called weaker sex.

In some cultures, such as the US, pink is the color of little girls. It represents sugar and spice and everything nice. Pink for men goes in and out of style. Most people still think of pink as a feminine, delicate color.

Awareness ribbons that use pink include:

  • Various diseases and conditions such as: Breast Cancer, Inflammatory Breast Cancer, Metastatic Breast Cancer
  • Birth Parents
  • Nursing Mothers
  • Pregnancy and infant loss, SIDS, Male breast cancer (pink & blue)

​Other Awareness Ribbon Colors.

Using Pink:

Both red and pink denote love but while red is hot passion, pink is romantic and charming. Use pink to convey playfulness (hot pink flamingos) and tenderness (pastel pinks). Multiple shades of pink and light purple or other pastels used together maintain the soft, delicate, and playful nature of pink. Add strength with darker shades of pinks and purple and burgundy.

With Other Colors:

All shades of pink get sophisticated when combined with black or gray or medium to darker shades of blue. Medium to dark green with pink is also a sharp-looking combo.

In Other Design Fields:




These familiar phrases can help a designer see how their color of choice might be perceived by others — both the positive and negative aspects.

Good pink

  • In the pink - healthy
  • Tickled pink - happy, content
  • Pink collar - female office worker (sometimes used in a derogatory manner)
Bad or neutral pink
  • Pink collar - female office worker (sometimes used in a derogatory manner to imply low person on the office totem pole)
  • Pink - cut, notch, or make a zigzag

Is Pink Your Favorite Color?

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