Brown is a natural, down-to-earth neutral color. It is found in earth, wood, and stone.
Shades of Brown: These words are synonymous with or represent various shades of the color brown.
Sienna, bay, sand, wood, dapple, auburn, chestnut, nut-brown, cinnamon, russet, tawny, chocolate, tan, brunette, fawn, liver-colored, mahogany, oak, bronze, terra-cotta, toast, umber, cocoa, coffee, copper, ecru, ginger, hazel, khaki, ochre, puce, snuff-colored.
Brown is a warm neutral color that can stimulate the appetite. It is found extensively in nature in both living and non-living materials.
Brown represents wholesomeness and earthiness. While it might be considered a little on the dull side, it also represents steadfastness, simplicity, friendliness, dependability, and health. Although blue is the typical corporate color, UPS (United Parcel Service) has built their business around the dependability associated with brown.
The color brown and its lighter cousins in tan, taupe, beige, or cream make excellent backgrounds helping accompanying colors appear richer, brighter. Use brown to convey a feeling of warmth, honesty, and wholesomeness. Although found in nature year-round, brown is often considered a fall and winter color. It is more casual than black.
With Other Colors:
Shades of brown coupled with green
are an especially earthy pair, often used to convey the concept of recycling or earth-friendly products. Very dark brown can replace black
, adding a slightly warmer tone to some palettes. Brighten brown with a mellow yellow
or rusty orange
. Go smart but conservative with a mix of brown and deep purple
, green, gray
, or orange-red
Brown Color Palettes:
These color palettes
feature shades of brown combined with other neutrals as well as red, orange, green, and pink.
In Other Design Fields:
Familiar phrases can help a designer see how their color of choice might be perceived by others, both the positive and negative aspects.
- Brown bottle - beer
- Brown - cook or burn
- Brown-nose - someone who attempts to ingratiate themselves with people of authority
- Brown study - someone who is aloof, indifferent
- Brown out - partial loss of electricity
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