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Do Business Marketing With Calendars

Promote Your Business Month After Month With Promotional Calendars

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Photo Calendars from Hoover Web Design

You can use stock photos or your own images for your promotional calendars.

Photo Calendars from Hoover Web Design

Personalize business calendars with more than just your business name. Make an impression every day of the year with these ideas for promotional calendars, calendar software recommendations, and calendar templates you can customize for your small business.

Using Promotional Calendars

Give prospective customers and existing clients something that they'll use every day of the year and your name will always be there in front of them.
  • Highlight local hot spots. Use photos related to your business or your locality. Purchase or take your own photos of local landmarks, festivals, and historic sites.
  • Sell yourself month after month. Make your calendar double as a portfolio. If you restore antique dolls -- feature some of your restorations in the calendar. Is your business landscaping? Get permission from your satisfied customers to feature their yards in your calendar, along with notes and tips.
  • Send monthly reminders. Guarantee that your name is seen month after month. Instead of sending out a yearly calendar in December, send a postcard calendar or a bookmark calendar each month of the year (a week or two ahead of time). Make it a picture postcard -- something new or unique -- or include monthly quotes, tips, or important industry dates.

Calendar Design Software

You don't have to be a designer or hire a designer to create personalized promotional calendars. There are easy to use specialty calendar design software programs that help you turn out great-looking daily, weekly, monthly, and yearly calendars for personal and business use. These specialty programs are primarily for creating calendars from your own desktop printer. To do it yourself but have the calendars professionally printed, various SOHO packages for desktop publishing are a better choice.
  • Calendar Software for Windows
    The granddaddy of creative calendar design is Broderbund's Calendar Creator. Other contenders are more basic but could be just what you need. Or you can use a more all-around creative printing program such as Art Explosion Publisher Pro (Compare Prices) or The Print Shop Deluxe (Compare Prices).
  • Calendar Software for Macintosh
    The Print Shop, a popular Windows line of creativity software now has a Mac version that can create some nice calendars. And Nova Development's Print Explosion Deluxe comes loaded with graphics and templates for all your creative printing needs.

Calendar Templates

If you create your own marketing materials, chances are you already have desktop publishing software. That program should work just fine for designing promotional calendars. But if it doesn't have quite the right templates, try one of these:

 

Pick Your Path to Desktop Publishing
Get Started: Basic Guidelines and Requirements for Desktop Publishing
Choose Software: Desktop Publishing and Design Software
Tips & Tutorials: How to Do Desktop Publishing
Training, Education, Jobs: Careers in Desktop Publishing
In the Classroom: Back to School With Desktop Publishing
Make Something: Things to Make for the Holidays
Use Templates: Templates for Print and Web Publishing

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