As a small business owner you may -- often out of necessity -- create your own logos, business cards, brochures, and other marketing materials. It's important to make a good impression with your printed materials. These books assist you in putting your best foot forward by teaching the basics of design and offering an excellent assortment of desktop publishing projects for business use.
By Chuck Green. Professionally designed printed stationery packages are crucial to making a good first impression. For many small businesses, professional design is out of reach. Chuck Green comes to your rescue. Recommended reading and reference for small business owners and other non-designers tasked with creating an identity system for their business or organization.
By Chuck Green. Subtitled One-Of-A-Kind Projects, Expert Tips, and Hard-To-Find Sources, this book provides quick and easy instructions for a multitude of projects. Use the examples or find inspiration. I recommend it for desktop publishers, small & home-based businesses, guerilla marketeers, and organizations wanting do-it-yourself promotional ideas.
By Roger C. Parker. Got a minute? Design a great looking ad, brochure, newsletter, or résumé. Use it for a quick reference any time you find yourself having trouble getting started on a project, needing to fine-tune or refresh a document, or just need some fresh ideas.
By Robin Williams. Ideal for the beginning desktop publisher or "visual novice." It gives a brief but informative overview of a variety of design principles with heavy emphasis on designing with type. Fun little quizzes help you remember what is discussed. The tips here will help you choose the right layout to suit the message you want to convey.
By Mark Beach, Eric Kenly. If you've never worked with a service bureau or commercial printer before, this book demystifies the process. It's an invaluable reference for small business owners who want to go beyond desktop printing. It explains how to properly prepare your files, how to talk to your printer, and what to expect when having your files professionally printed.
By Robin Williams. As with The Non-Designer's Design Book, this one is an easy read packed full of typographic principles. It is an excellent introduction to typography for non-designers and beginning designers, showing how and why to set type like a pro.
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