Getting It Printed

If you've never worked with a service bureau or commercial printer before this book demystifies the process. It's an invaluable reference for beginners who want to go beyond desktop printing.

If commercial printing has you intimidated, Mark Beach and Eric Kenly set your mind at ease. The book explains the different types of printing processes, with special attention to offset printing. The authors take the user through the entire process of preparing a file for commercial printing including initial planning, preparing your digital files, preflight, proofing, printing, and finishing. Each chapter has sidebars devoted to common tasks and procedures such as, "How to Read a Proof," "Twenty-Seven Ways to Cut Paper Costs," and formulas for "Deciding Quantities" for obtaining quotes. Even those experienced with working with printers and service bureaus will find the checklists, illustrations, and quick reference materials useful.