The Bottom Line
Recommended for small business owners and non-designers tasked with creating an identity system for their business. For designers, it is also a valuable addition to any design reference library.
Pros
- Breaks design process into easy chunks
- Really explains the logo design process
- 25 design recipes provide tips, inspiration
Cons
- None of any significance
Description
- Paperback. 160 pages.
- Rockport Publishers, ISBN: 1564967689
- Part 1 covers the design process in 15 detailed steps
- Part 2 has 25 design recipes highlighting parts of a design with "What You Need" information
Guide Review - Design it Yourself Logos, Letterheads, & Business Cards
Professionally designed printed stationery packages are crucial to making a good first impression. For many small businesses, professional design is out of reach. Chuck Green comes to your rescue. Chuck's approach in this book is to present you with both a finished product for inspiration and with instructions on how to recreate each look and adapt each design to your own needs. Subtitled "The Non-Designer's Step-by-Step Guide," I have no problem recommending it to those who also make a living as designers. Seeing another designer's approach to the entire process is valuable to developing and improving our own skills. Small business owners and other non-designers will find it thorough, yet easy to read.
