From Jacci Howard Bear,
Your Guide to Desktop Publishing.
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A. While there are no hard and fast rules, there are guidelines, best practices, and tried and true methods of arranging a page and doing desktop publishing that result in attractive pages that effectively communicate the intended message. Below, you'll find my personal selection of 12 Rules of Desktop Publishing:

1. Use Only One Space After Punctuation
2. Don't Use Double-Hard Returns After Paragraphs
3. Use Fewer Fonts
4. Use Ragged-Right or Fully Justified Text Appropriately
5. Use Centered Text Sparingly
6. Balance Line Length with Type Size
7. Use All Caps with the Right Fonts
8. Use Proper Typographical Punctuation
9. Use Frames, Boxes, Borders with a Purpose
10. Use Less Clip Art
11. Use More White Space
12. Reset Software Document Defaults