Type which does not have serifs — the little extra strokes found at the end of main vertical and horizontal strokes of some letterforms — are called sans serif (without serif).
Within sans serif there are five main classifications:
Although it's impossible to make a blanket statement that applies to all uses of sans serif, some generalizations are that they are more ___________ compared to serif fonts:
Finding the Right Fonts for body copy addresses some of the issues with serif and sans serif fonts.
Also Known As: Lineal(e) | Grotesque | Neo-Grotesque | Geometric | Humanist | Gothic (not Blackletter Gothic)
Examples: Arial, Helvetica, Verdana, Futura, Univers, and Franklin Gothic are some popular sans serif fonts.