Reversing the Principle of Contrast
Tuesday September 20, 2005
Sometimes strict adherence to the
principle of contrast can create unpleasant results. Talking about
reversed type treatments I offer this warning "Avoid using reversed type on busy photographs. Choose photos with large expanses of uniformly colored areas." I've also ran across a technique that I assume was an attempt to counteract the text over a busy photograph that had problems of its own.
The captions for a page full of both color and B&W photographs were reversed out of the photos - white type over generally uniform, dark areas of the photos. But on a handful of photographs the captions alternated between white type and black type as the captions crossed dark and light areas of the image.
While I imagine the thinking was that this would improve readability — creating better contrast between the text and the background as it changed — what it actually did was create a disconnect, a lack of continuity. Instead of the captions reading as a single coherent sentence, individual words jumped out and it made it harder to read and comprehend the captioning.
Some better solutions, in my opinion, would be to
This entire page had several other problems (too small photographs, too small type for the captions, some captions placed over too-busy backgrounds) but the black/white mixed captions were the biggest roadblock to readability. Contrast is good when it aids readability, not hinders it.
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The captions for a page full of both color and B&W photographs were reversed out of the photos - white type over generally uniform, dark areas of the photos. But on a handful of photographs the captions alternated between white type and black type as the captions crossed dark and light areas of the image. While I imagine the thinking was that this would improve readability — creating better contrast between the text and the background as it changed — what it actually did was create a disconnect, a lack of continuity. Instead of the captions reading as a single coherent sentence, individual words jumped out and it made it harder to read and comprehend the captioning.
Some better solutions, in my opinion, would be to
- move the caption to a different part of the photograph so that the entire caption could be in a single color & still readable
- choose a different single color, rather than black & white, that was readable against both the dark and light portions of the background and put the entire caption in that color
- place the caption outside of the photograph.
This entire page had several other problems (too small photographs, too small type for the captions, some captions placed over too-busy backgrounds) but the black/white mixed captions were the biggest roadblock to readability. Contrast is good when it aids readability, not hinders it.
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Comments
My company’s internal marketing pieces have become less and less readable/legible. Much care is given to the design, but little or no care is given to the text. Currently, there is a graphic on our intranet with reverse text on a busy background in a tiny font and the whole thing flips upside down and right side up every 3 seconds! I’m not in the Marketing Department. I don’t know how to bring it to their attention without alienating the graphic designer. What would you do?