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Jacci Howard Bear

What's Your Target?

By December 21, 2013

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Looking good and printing properly is only part of the graphic design and desktop publishing equation. Your work needs to speak to its intended audience.

hitting your target audience

Part of that may be in the hands of copywriter and your client but your initial choice of format, fonts, colors, and layout are also critical to delivering the message. But first, who is your target audience and how do you determine that? Here is advice for designers on determining your target audience and designing for them.

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