Some of the most popular pages on this site deal with color meanings and the emotional and physical impact of specific colors.
But does it really mean anything? Chad Engle, writing at the Fuel Your Creativity blog poses the question Is a color just a color? and challenges us with some familiar logos in not so familiar colors. How does a red Facebook look to you? Or the Target bullseye in green?
Yes, it does matter that most fast food places logos are red to stimulate your appetite. I wasn’t sure where this article was going until it finished with “…colors aren’t just colors… Research should be put into the color palette just like your branding.”
I was jus reading an article by Steven Bradley, where he says “A good design should work in the absence of color … however, color is one of the first things someone will notice … and will go a long way in determining if your viewers think your design is aesthetically pleasing.”
The Facebook logo in red, maybe, but don’t mess with the Adobe or Microsoft colors! As for Target and the Rolling Stones logos – now you’re jus being silly.
>>don’t mess with the Adobe or Microsoft colors
Ah Jim, don’t you like those Microsoft colors? Sort of makes me think of a softer, kinder Microsoft.
When I scrolled past the Starbucks logo I honestly had to stop and think real hard what color it was supposed to be. Can you tell I don’t venture often into Starbucks?