Have you ever run across a logo you designed for a client that seems to have changed colors or maybe it's been squished into an odd shape and size? Once you hand off that logo file you don't know what might happen to it. A well-meaning client or company employee might try to match the fonts for a new tagline or maybe they resized it but used the bitmap version instead of the vector version so now it's all jaggy. Graham Smith of imjustcreative posted a free downloadable logo identity guideline template designed to help those clients avoid just such disasters. After you tailor the template to match your own personal brand, you use it to supply your logo design clients with advice on preserving the integrity of the new logo materials you've just given them. It would include details on specific colors and fonts used and how to properly resize the logo to avoid distorting it. You might describe the ideal use for each version or variation of the logo (such if you have versions best suited for use in Office docs or variations to use as favicons or icons).
Related:
- Brand Guidelines Q&A (AM Design) answers questions about how brand and logo relate and how brand guidelines help in "maintaining a consistent visual style."
- What Should You Get From Your Logo Designer (The Design Cubicle) is directed at the client but the designer can learn from it as well.
- Logo Design (About.com) is a compilation of tutorials on designing logos.
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It is really good.
Thanks