This redesign of this marketing brochure was posted in October '06 by misha77. While there have already been and continue to be comments and critiques posted in the forum for various redesigns, feel free to post your own observations there or in the comments section of this blog post for this particular redesign. Keep in mind as you view these redesigns that some of the makeovers have been attempted by those with very little design experience and knowledge. Others will stand out as being quite professional and obviously done by someone with a great deal of talent. However, it takes more than just design sense to do these makeovers right. Each project begins with project specifications. While some of the redesigns may be really cool, ask yourself "Does it meet the design parameters as set out by the client?"
Brochure redesign by misha77
PDF of outside and inside of brochure
Critiques of This Redesign
There have been no posted critiques of this particular makeover yet. Tell us what you think. What I think is that, overall, the layout is sterile and not partcularly exciting; however, it is neat, orderly, and includes some nice attention to details. The text is aligned on the baseline across columns. The blocks of color provide a certain amount of interest and nicely block in the text. I think that photo over the quotation may be a nod to the mining industry as mentioned in the community info in the brochure specs. The most attention-grabbing part of this redesign is the color choice: green, dark gray, and white. Love it? Hate it? See the Challenge, below.
CHALLENGE
If you were handed this brochure (the featured redesign, not the original) and told to not change the colors, what specific smaller tweaks would you make that could significantly improve it? In the comments, below, tell us what improvements you would make (and why) without totally redoing the entire brochure. Yes, you might prefer to scrap the whole thing and start over, but that's not the challenge. Whether or not you love this color combo, how would you work with this color scheme? Would you use less of one color and more of another? Would relegate the colors to mostly accents and go with a white background?
Overall, I would make the brochure background white, using the charcoal and green as accent colors, rather than using so much of them. The piece looks garish and dull, but it could look bright and sharp with the addition of white space.