A discussion that started back in 2000 caught my eye this week. Members talked about the pros and cons of doing makeovers of fliers, brochures, menus, business cards, or other items they encounter and approaching the business with their before and after versions. Some folks like the idea. Others don't. It's not something I do 'for real' but this week I encountered a dozen or so restaurant menus, sales fliers, and a catalog that seemed to just BEG for a makeover. I found myself redoing these pieces in my head -- even doodling ideas on a napkin.

Is this still a viable way to drum up business? Tell us about your successes or failures and best practices doing unsolicited makeovers.