Designers often create marketing materials, ad campaigns, public relations items, and logos and branding. The items we design may have common elements but there are differences in how each is used which also affects how they are designed. At least there should be.
This series of pictures from Ads of the World cleverly tells the tale of The difference between Marketing, PR, Advertising and Branding.
And for more words explaining each:
- Marketing vs. Advertising: What's the Difference? by Laura Lake
- Advertising vs. Public Relations by Apryl Duncan
- 10 Differences Between Advertising and Public Relations by Apryl Duncan
- Brand Beyond Marketing by Laura Pasternak
- Marketing and Positioning in Visual Communications by Elisabetta Bruno
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