Message in Mud (Flaps)

An enterprising fellow in Wyoming is now selling ad space on truck mud flaps. Not such a crazy idea I suppose. I know one form of entertainment on road trips -- when looking for out-of-state license plates or reading bumper stickers gets old -- is trying to decipher the words or pictures on mud-caked flaps flying down the highway. For most of us though, our (or our clients') advertising and general marketing methods will tend to be a bit more tried and true - yellow page ads, direct mail, or personalized pens, calendars, or mugs, or other promotional projects.