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Jacci Howard Bear

What's Your Unique Selling Point?

By October 20, 2004

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USP is your unique selling point. Also called your unique selling proposition, it is what sets you and your business or you as an individual apart from your competition. It can be an actual fact or a perceived difference or specialty. Every business needs one.

However, as Sylvia writes in the forum, "Developing a concise description of my services for my brochures and promotions continues to be an extremely elusive task for me. ...I'm still having a lot of difficulty coming up with a 'unique' selling point." Offer some USP suggestions
Comments
August 31, 2009 at 8:05 am
(1) Emily says:

i think this is a very clear definition of the USP, it is not too complex and its easy to understand.
Emily.

April 30, 2010 at 9:20 am
(2) mangoz says:

thing is how do u then develop it,its quite tricky and need imaginations as well,mhhhh tough!!!

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