Delivering an Almost-new Logo

Have you seen the new FedEx logos? Purple is the predominant color. The "Ex" is color-coded to the various branches or services with colors that include cheerful shades of orange, green, and blue. The FedEx Kinko's version includes a multi-color asterisk icon. According to the press release, "At the heart of the icon, where the three colors converge, is purple, which symbolizes the can-do spirit shared by all FedEx companies." It's a much brighter, lighter look than the previous FedEx or Kinko's logos. View the new FedEx and FedEx Kinko's Logos

Speaking of logos, the latest links include articles on logo redesigns, new designs, and the use of text or tag lines in logos. Identity design additions cover branding, and the corporate identity design process. (most recent links appear first)

• Logos
• Identity Design