Writing Your Own Ad Copy

Ideally we (and our clients) would all hire professional copywriters to produce polished prose for our brochures and catalogs and sales-generating headlines for our ads and promotional postcards. But sometimes not only do we artfully arrange the text, we have to write it too. If copywriting is not your strong suit, there is help. Find copywriting advice for designers and non-writers in the form of basic tips, helpful software, recommended reading, and inspirational materials every designer has on hand.