You may have heard these commercial printing terms but do you really understand sheetwise, work-and-turn, and work-and-tumble? If you try to look up definitions for each you may become more confused than enlightened. I found multiple short definitions for sheetwise which appeared to contradict themselves. Turns out the word can mean a type of single-sided or double-sided printing. That's not at all confusing, right?
And did you know that work-and-turn and work-and-tumble don't refer to printers doing cartwheels. However, the real explanation is no less of a head-scratcher. While both terms are very similar, how your pages are imposed for printing can differ quite a bit depending on which method your printer uses. Looking at illustrations (over and over) helped me get a grasp on each and I've provided one such illustration for each term. I hope the pictures along with my explanations help clear things up for you.
Can you tell if this illustration shows an 8 page booklet printed using work-and-turn or work-and-tumble? Not sure? Read the definitions, below.
Of course it's always important to discuss these matters with your printer but if you have at least a basic knowledge of the terms it can help the two of you better communicate.
Stumble on into these:
The +1 in CMYK +1 is not some kind of Google+ thing. It's an extra ink color. When cyan, magenta, yellow, and black can't do it on their own you may need to add a fifth color. One reason for that +1 might be if you have to print a company logo and the closest CMYK equivalent of their corporate color just isn't cutting it. There are other times when it's appropriate as well. Read all about adding a fifth color.
You can carry a key fob, into a FOB (Federal Office Building), while listening to FOB on your iPod (that would be Fall Out Boy). But the FOB with the greatest significance to desktop publishing is all about shipping those finished print jobs you've so carefully crafted. Or, it could refer to that magazine you're designing. Which FOB means the most to you?
Have you ever read a book that had a section in the middle where all the color photos appeared? Why didn't they scatter them throughout the book instead of putting them all together? Or, have you ever purchased a magazine that had a big fold-out poster inside? Those pages were probably what's called a tip in. It's a special section, designed separately from the rest of the publication and bound into or tipped in after printing. Learn more about tip in.
Recycling is good. I'm recycling this blog post from 2010 and I want to highlight the reader comment from back then. It's still very appropriate:
"Christmas cards are even more special than they used to be, because of the growing popularity and convenience of digital cards, texting and so on...they will start to be viewed more as a present, a special keepsake, especially when they are handmade!" -- Crystal
We may not send regular snail mail letters as much these days, but Christmas cards that are not of the e-card variety are still popular. And they're even better when you make them yourself. Need a little push and some card ideas? Here ya go:
- Christmas Card Photo Tips from About.com Photography will help choose the right photo idea and execute it beautifully.
- Make an Easy 3D Card will have Santa popping off the page. Or, you could use this effect on Christmas ornaments, presents under the tree, or Rudolph's red nose.
- Add Some Sparkle to a Greeting Card with simple craft supplies such as glittery glue.
- And when you need help just getting started, start with greeting card templates.
Full color printing can be expensive. And even when cost isn't a big deal (really?) you don't always need every color in the rainbow to make your point. Black and white can make a statement. Or, try a spot color. Black with a some tints of a single spot color can save money and make an otherwise plain page pop.
"Color adds impact to design. But unless you are just printing to your desktop printer, printing in color can be expensive. One way to use color and control costs is to use screens (tints) of a single spot color plus black. For more interest, add another spot color." Read more.
Image by Jacci Howard Bear; licensed to About.com
What do the colors of Thanksgiving say?
Orange pumpkins and sweet potatoes (or yams, if you prefer) stimulate the appetite. How appropriate! Want to avoid leftovers, use orange napkins and pumpkin centerpieces at the dinner table. Want to sell more food products? Try orange packaging.
A golden brown turkey with brown gravy and cornbread stuffing gets you with its delicious aroma and that appetite-stimulating brown color. Hmmm. I see a pattern here. Orange with brown may be the perfect color combo for a dinner party invitation.
Some deep red cranberry sauce on the side adds spice to your meal and is a celebratory color that's a natural for the holidays. Red comes out in full force for the coming Christmas holiday season. That could be adding to the stress as much as the whirlwind of shopping and holiday parties. Try it in small doses to enliven other color palettes but don't get carried away (although it's hard for me to resist those cranberries).
With all those stimulating Thanksgiving colors, don't forget to pass the more calming green bean casserole or pea salad. It may not be the star of the dinner table but it brings a much needed bit of balance to your day. Green is a nice year-round color too. Pair it with that appetite-stimulating brown for a food-oriented newsletter. Add red for the December issue -- but just a splash.
Not having the traditional Thanksgiving dinner? What colors will you be eating? And how would you use those same colors in your desktop publishing projects?
We'll be done with Thanksgiving by the end of the week (well, the leftovers may linger longer). So of course we must turn our attention to Christmas. Let's start with a tree.
Deck out a realistic, modern, or cartoon Christmas tree to illustrate a newsletter, to use as part of a holiday card, or to turn into a graphic for your Web site. These tutorials show you step-by-step how to create all kinds of Christmas trees.
- Draw a Christmas Tree Step-by-Step - About,com Drawing and Sketching Guide Helen South shows you how to draw a simple tree that starts with a triangle. These simple steps can easily be adapted to draw the same tree in your graphics software.
- Draw a Christmas Tree With a Paint Program - I used Windows Paint to draw a Christmas tree following Helen's About.com tutorial. You can use these same basic steps with Photoshop and other paint programs.
- Design a Christmas Tree with Adobe Photoshop - In this tutorial you start with a triangle, apply brush strokes, then finish with ribbons and some presents under the tree.
- Draw a Christmas Tree with Lights Using Adobe Photoshop - This is very realistic looking tree that uses lots of layers and even a scan of some real tree branches.
- Create a Christmas Tree Design in Adobe Photoshop - This snowy scene features a stylized tree with a bit of a glow to it.
- How to Draw a Simple Christmas Tree - This could be done easily in a drawing program. Click on the graphics to see larger images.
- Draw a Christmas Tree with Adobe Illustrator - This 3 page tutorial includes screenshots and walks you through drawing a tree and adding decorations.
- Draw a Christmas Tree in Adobe Illustrator CS3 with the Pen and Blend Tools - You'll have to click on the links to open each image in this tutorial which ends with a very sleek, modern representation of a Christmas tree.
- Painting a Holiday Christmas Tree with Corel Painter - At the end of this guest article by Karen Bonaker at About.com Graphics Software you'll have a nice realistic, decorated tree.
© J. Bear
Want to create a Christmas Tree similar to the one shown above? I drew the basic tree in Windows Paint 7 (Yes, really). The tree was drawn/painted in several shades of green using primarily the Airbrush and Crayon brushes plus a bunch of pencil lines. The garland was drawn first with the curved line tool and then embellished a bit with the Calligraphy brushes. Then I drew on some round ornaments with the circle shape tool and used the 4-point star shape tool to add the star on top and to add tiny little red, yellow, and blue lights. The resulting Christmas tree was decent enough but crude.
I then opened the Paint image in the free PhotoScape software. Although I tweaked it with a few random adjustments (very few), the main look was achieved with the filter "Pictorialization > Cartoon". Not bad for a quicky job using free software. For an even faster, easier tree drawing, see my tutorial on drawing a Christmas tree in a Paint program (also linked above).
If you've worked with type even a little you probably know the difference between serif and sans serif typefaces. But how much do you know about the differences between Old Style, Transitional, Didone, and Slab Serifs? Being able to recite the history of type from memory may not be necessary to actually putting that type to use but it can be useful.
If you know you want a typeface suitable for text that has a "classic" feel and you like the look of fonts that aren't too extreme and have that cool diagonal bar on the e, do you know right off the bat what category of typeface you should be looking for?* Are perhaps you've been browsing a collection of slab serif fonts only to find ones that just don't look very "slabby" to you. Why is that?† What you need is at least a basic knowledge of the major classifications of serif typefaces. Take a look at the identifying features, examples, and usage for each type of serif typeface (including those that don't fit neatly into any one category).
They're not very glamorous and you probably won't find many galleries that show off outstanding header or footer design. But these little bits of text are essential to all kinds of publications from school reports to annual reports. Discover how to do 'em right.